Any good content marketer wants to create content that attracts and engages the audience. With so many content publishing platforms available, it is a challenging and exhausting task to create fresh content consistently. It takes time and effort to create innovative content that align with the strategic goals of the company. Moreover, the content should be thoughtfully distributed and promoted across relevant networks.
The benefits of content marketing are several. And incorporating fresh content can help you reap even more benefits. Having fresh content on your website gives answers to most of the questions your targeted customers might be pondering regarding your brand. It establishes and builds trust with the brand. Furthermore, a proper content marketing strategy will lead to improved conversions and better lead generation. More than any other marketing technique, content has a significant impact on the decision-making process of the customers. It helps in building a strong brand presence and growing audience engagement.
There is no doubt that great content is critical for a brand’s success online. If you are contemplating novel content approaches for promoting your brand on social media, here are a few ideas to consider.
Launch A Photo Contest
Though photo contests on Twitter are not anything new, it’s still a fantastic way to create a buzz around your brand. The best part of running a photo contest is that it helps you create a huge pool of user-generated content. You can publish this content on social media pages. Or you can take a step further by making a slide-share video of it. Not only do contests create user-generated content, but also increase engagement rates significantly. It is a great way to increase your brand reach as well.
Create Educational Content
Regardless of the field, there will be more beginners than experts in your target group. Even if they are experts, they would be interested in knowing more about the product or service before they make a buying decision. That is why creating guides or educational videos is quite beneficial for grabbing the attention of your prospective customers. You can create content that teaches the fundamentals or you can add content providing expert opinion in the specific field of business. Informative videos are one of the emerging trends in video marketing as well.
Publish User-Generated Content
If you are planning to make the best use of content marketing while on a shoestring budget, user-generated content is one of the best options. It refers to the content created by users regarding your brand. The major benefit of using user-generated content is that it strengthens brand trust. Today’s consumers want to buy from authentic brands and creating user-generated content is the most cost-effective option to boost the authenticity of a brand. In a way, it is the modern version of word-of-mouth publicity. After all, user-generated content will give you a pool of brand-specific and original content from your customers.
Create Content Around Trending Hashtags
When you run out of content ideas, take a look at the trending hashtags which has some relevance to your brand. There are common hashtags like #picoftheday or #ThrowBackThursday that you can tag on your post. Using hashtags on your social media copies can improve your brand reach and user engagement rate immensely. You can also create nice hashtags that are easy to spell and remember. It is one of the effective marketing strategies to group conversations related to your brand together.
Upgrade The Older Posts
If you cannot figure out any content ideas, the next best thing is to revisit the old posts. You can handpick the posts that have been successful in the past and convert them into new posts. For example, you can convert lengthy content posts to short videos or turn them into micro-content. Or you can create a slide share of content that you’ve published before.
Get A Free Consultation From Content Marketing Experts!
Want to improve your current content marketing strategy? Are you looking for ways to improve the organic reach of your brand? Connect to the content marketing experts at Fresh Content Society today. We will help you strengthen the content marketing strategy and help you reach your marketing goals.