TikTok has been the fastest-growing social media network in the last year. With more than 2 billion downloads, it has become exceptionally popular recently. The major percentage of TikTok users are younger millennials and Gen Z. It has been downloaded more than 210 million in the United States alone.
One of the unique factors of TikTok is that it has revolutionized the way we consume video content. Short videos have become the most watched content on all popular social media platforms now. Though many still don’t consider TikTok seriously in their social media strategy, it has grown to be one of the most influential mediums of marketing. There is no way you can exclude TikTok if your target group is between the 16-24 age group.
Do you need more inspiration to add TikTok to your marketing strategy? Here are a few important statistics about TikTok that marketers should definitely know to make their social media marketing strategy more powerful.
Active User Statistics
The company has reported that it has 1 billion monthly active users in the world, only after Facebook and Twitter. It is currently in the sixth position globally among social media networks. Using the advertising feature of TikTok, marketers can aim for a wider reach.
Usage Time
On average, TikTok users spend 90 to 95 minutes a day on the platform. It is at the top when it comes to consumption time per day. As per a report in 2021, kids and teens spend more than 91 minutes on TikTok. People spend an average of 28.7 hours per month on this social media network in 2022. It is more than four times when compared with Snapchat, three times more than Twitter, and twice more than Facebook and Twitter.
Market Share in the US
There is no doubt that TikTok is the fastest-growing social media network in the US, particularly driven by the young population. Some reports say the platform has more than 138 million users in the country. As it is reaching a large group of the young population in the US, it has a cultural impact on the country. And it is one of the most effective marketing mediums for brands that target the young audience.
Entertainment is At The Top
According to statistics, entertainment is the primary factor that makes people hooked to TikTok. Content made for entertainment has the greatest number of views on the platform. Also, #entertainment is the most hashtag-based view in TikTok. The lip-syncing videos on TikTok have become quite popular among entertainment videos.
Country-Wise Presence
Though TikTok is banned in certain countries, the platform has a presence in almost all parts of the world. It is currently available in 154 countries. Out of this, it is one of the top ten apps in 124 countries. In almost 140 countries in countries, TikTok is one of the top 50 apps used by its people. The company claims that it is one of the most downloaded apps in more than 40 countries. It has huge popularity in Asian countries including Thailand, Indonesia, Vietnam, Philippines, etc. The Chinese version of TikTok is expected to have 835 million by 2025.
Social Media Post Engagement Rates
TikTok is considered to be a social media platform that provides a high engagement rate for posts. It shows better engagement rates better than Twitter and YouTube, though the target group is different. The data from Social Insider shows that TikTok has a median engagement rate of 5.96%, which is the highest among various platforms. Another research study shows that while micro-influencers had 17.96% on TikTok, it is 3.86% on Twitter.
Fast Growth in The US
TikTok is indeed a social media network that has reported exponential growth since it was launched. It has grown rapidly in the US as well. Between the third quarter of 2019 and the second quarter of 2020, it reported a growth of 123%. One of the major driving factors of the growth was the pandemic as people were forced to stay indoors.
Gender-Based Usage Statistics
As we know, the major percentage of TikTok users in the US and the world is between the ages of 16 and 34. When you differentiate between male and female users of the platform, the latter seems to be dominant. In the US, 61% of the users are females whereas the global female users stand at 57%. Globally, the male user rate of TikTok is 43%.
Teenagers and TikTok
TikTok is one of the most influential social media networks among teenagers in the US. The data from the Pew Research Center, TikTok is the second most popular social media platform for teenagers. Around 67% of teenagers spend time on TikTok once a week. Also, more than 15% of teens use TikTok almost all the time.
Growing Brand Value
Among the fastest-growing brand in the world, TikTok is second to none. According to the report from Brand Finance, TikTok has reported a 215% growth in brand value in the last year. Its valuation stands at $59 billion currently which is $18.7 billion from the previous year. It is in the 18th position among the list of the top 500 most valuable brands in the world.
Summing Up
Here’s the takeaway – it’s a great time to start marketing on TikTok if you haven’t started to explore the advertising opportunities on this platform. It is growing into a powerful marketing platform that marketers cannot ignore anymore. Apart from its large user base, it is easy to get a good engagement rate for posts on this platform. Moreover, TikTok allows marketers to create campaigns depending on the language of the target location.
Want to gear up your content marketing strategy for TikTok? We are here to assist you! At Fresh Content Society, we follow the marketing trends closely and create brilliant content strategies that align with the marketing goals of the clients. Talk to our experts today to discuss how to use TikTok for promoting your brand.