How To Create A Winning Marketing Strategy For TikTok in 2023
It is no news that the launch of TikTok has revolutionized how we consume content. Since its launch half a decade ago, it has changed the way we create and share video content. Undoubtedly, it has impacted how brands approach video marketing too. Short videos and live streaming have become new trends in the current […]
Creating Social Media Sweepstakes –Make Contests More Engaging And Effective
Social media has become an essential platform for marketing campaigns and engaging with audiences. One popular way to boost engagement and promote brand awareness on social media is by hosting a sweepstakes. A well-planned and executed social media sweepstakes can be an effective tool for businesses to increase their reach and engagement on social media. […]
Linkedin For Business: How To Use It Effectively?
Undoubtedly, social media has become a crucial part of marketing for small businesses and big corporations alike. With multiple social platforms available, the initial challenge for marketers is to choose the right platforms that work for their business. For B2B businesses, LinkedIn has proven to be one of the most important marketing tools. The platform […]
How To Choose The Right Influencers For Your Brand Promotions
Influencer marketing has become a buzzword in digital marketing these days. It is an exciting and essential marketing method in today’s world. It works as one of the effective and strongest ways for building brand awareness and conveying the brand message to the target audience. It improves brand authenticity considerably which will lead to increased […]
Building A Winning Marketing Strategy For Twitter: 10 Tips To Follow
Though Twitter had a humble start as a photo-sharing platform, it quickly become the favorite social media platform for marketers and users alike. Launched in October 2010, the marketing platform has reported significant growth since then. As it is entering the second decade of its existence, it shows no signs of slowing down anytime soon. […]
10 Important Tiktok Statistics That Marketers Should Know in 2023
TikTok has been the fastest-growing social media network in the last year. With more than 2 billion downloads, it has become exceptionally popular recently. The major percentage of TikTok users are younger millennials and Gen Z. It has been downloaded more than 210 million in the United States alone. One of the unique factors of […]
8 Facebook Advertising Tips To Follow For Optimizing The Results
Facebook is one of the largest social media companies in the world. With more than 2.91 billion active users, the platform shows no signs of slowing down this year too. Around 239 million people in the United States have an account on this social media network. In other words, the network offers a lot of […]
What is Social Media Reputation Management, And How To Do It Right?
Online reputation is becoming more important than ever for brands today. Social media has become the space for people to talk and discuss their experiences about using a brand. Subsequently, brand ratings, reviews, and positive comments play a major role when customers make a buying decision. It is estimated that 93% of customers make a […]
How to Optimize Your Social Media Strategy in 2023
Well, it’s another year gone. Social media platforms continue to evolve rapidly and open up amazing opportunities for marketers to grow their businesses. The popularity of social media for marketing is not going to come down any time soon. If reports are to be believed, there has been a 9.9% of growth in the number […]
How to Turn Your Social Media Traffic into Sales?
Social Media sales are the new craze for marketing specialists all over the world. Contrary to an outdated belief, social media sales can be profitable for any industry – doesn’t matter if your target audience is millennials or generation X, schoolers or huge business owners, fixers, or college professors. Considering the fact that there are […]
13 Important Social Media Metrics Small Businesses Should Follow in 2023
One of the best benefits of social media marketing is that every detail is trackable in it. Social media metrics help us to understand what works and what doesn’t in the marketing strategy. They are data points that show how well the campaigns are performing. In other words, it helps to improve the marketing ROI […]
Tiktok Trends to Watch Out for in 2023
Social media is in a state of long-lasting change. Social media channels constantly evolve and adapt new features based on user appeal and potential business growth. This continuous flux also offers a great opportunity to marketers looking for new creative ways of reaching their target audience. Following up-and-coming social media trends that are expected to […]